Posted on by Heatwave Shoes

In August, Heatwave partnered acclaimed lingerie label PerkbyKate to put the spotlight on six inspiring women from all walks of life. A truly local collaboration, this intimate photography series features each woman's favourite location in Singapore and provides meaningful insight into their challenges, dreams and goals for the future. In this piece, we speak to the CEO of Heatwave Shoes: Ms Elizabeth Tan. 

As the CEO of women's fashion shoe brand Heatwave Shoes and healthcare charity Sight to Sky, Elizabeth has a special passion for enabling daily journeys. With 40 existing stores in South East Asia and the Middle East and a growing online platform, Elizabeth's vision is to expand Heatwave into a truly global brand that resonates with the modern woman of today.


What would your completely honest personal profile say?

Out of office - on a soul (sole… no pun intended!) journey.

This is one of your favourite places in Singapore. Tell us about the significance it has to you

Singapore Art Museum is one of my favourite places in Singapore. I've always loved it because of the historical architecture and the space it occupies. It reminds me of a Singapore with much history, a side we always forget since we always see the modern and new. I also spent time working there as an archives intern and recall the times I spent wandering the nooks and crannies (some might say "haunted"!) which is unique to old buildings. They aren't straightforward like the modern ones and have so much character.

What advice would you give to other women who aspire to be a successful entrepreneurs?

Always define success on your own terms. Don’t let others define that for you.

What is one goal you would like to accomplish by the end of this year?

I would like to restructure our business completely. With all the disruptions in retail, we are redefining ourselves as a brand and business.

What do you love/miss most from the Singapore you grew up in?

The personal and familiar feeling of the people in your neighbourhood - from the mama shop downstairs, to the hawker aunty to the newspaper man. It was always the same people that gave a feeling of locality and familiarity. Today, it’s all about chain stores, big box concepts and efficiency. That loses a lot of the personal touch.